Stop losing referrals because your bio looks like everyone else’s.
Your online profile should highlight the matters you’ve actually handled, so CPAs, wealth managers, and other attorneys can find you.
- Comprehensive work history and expertise
- AI-optimized and distributed
- Be found for the referrals you actually want
- 9divorces involving a closely held business
- 5marital estates over $5M
- 3special-needs custody matters
- Usually resolved
- In mediation
- Wants more of
- Business-valuation disputes
The right client can’t tell you’re the right lawyer.
Most referrers choose from credential lists, bios, or someone’s cousin’s old roommate.
Referrers pick from credential lists.An accountant, a financial advisor, or a lawyer in another practice area needs to send a client somewhere. Usually they pick a familiar name or a directory listing and hope it fits.
AI assistants only know your bio.Clients now ask ChatGPT or Claude who to hire. Those tools can only see practice-area lists, bios, and reviews.
Every profile looks the same.Two lawyers can list the same practice area and look identical, even when only one of them has handledbusiness-valuation disputes
We build your profile. You keep it current in minutes.
-
A detailed onboarding, on us
Our team interviews you about the matters you’ve handled, including the issues, industries, and sizes involved, then builds your profile for you at no charge.
-
Keep it current
Once a month, a short text or email asks what you’ve been working on and what you want more of. Answer in a couple of minutes.
-
Get found by the right people
Your profile goes in front of the advisors who field referral requests, and is published in a form AI assistants can read.
Seen by the people who send the best clients.
Referrers are asked for lawyers constantly, often for matters outside their own practice or in states where they know no one. The same profile is published in a form AI assistants can read, so you show up when clients ask directly.
Who sees your profile
- CPAs and accounting firms
- Attorneys referring outside their practice
- Wealth managers and RIAs
- Family offices, private banks, and trust companies
- AI assistants and search engines
Specific about the work. Silent about the client.
Your profile goes into detail about what you do and says nothing about who you did it for, the way you’d describe your practice to a trusted colleague.
We capture the issues, industries, and sizes of the matters you handle, and nothing that identifies a client.
Your profile shows patterns across your practice, such as what you’ve handled over the past two years, rather than individual case files.
Nothing appears on your profile until you’ve reviewed and approved it.
No pay-per-lead, no fee sharing, and no paying for placement. Results are never ranked by what a member pays.
Questions lawyers ask.
Anything else? Join the waitlist and ask us on your onboarding call.
Is this a lawyer referral service?
No. Prior Matters is a profile and advertising service. We don’t take a share of fees, don’t charge per referral, and don’t sell placement in results.
What does it cost?
Founding members lock in $199 a month. Standard pricing will be higher once founding spots are filled. Joining the waitlist and onboarding cost nothing.
What kind of information goes on my profile?
Real detail about your practice: the issues, industries, and sizes of the matters you handle, summarized over time, and nothing that identifies a client. You review and approve everything before it appears.
Which practice areas and states?
All practice areas, in every state. Prior Matters is open to attorneys nationwide.
Be the obvious choice for the matters you want.
- $199 a month, locked in for founding members
- A complimentary, detailed onboarding
- First access to referral requests in your state and practice areas